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Brand: Reelcraft
Reelcraft E23012 12 V DC Motor-Driven Aluminum Hose Reel, 12 in.
Description
A motor-driven aluminum reel for long hose runs and washdown
The Reelcraft E23012 is a heavy-duty 12 in. spool reel from the Series 20000 range, driven by a 12 V DC direct-drive motor instead of a spring. The motor switch is built into the motor cover, so an operator can rewind hundreds of feet of hose with a flick of a switch. Hose is not included.
Aluminum construction is described as 50% lighter than carbon steel and corrosion resistant. The 3/4 in. fluid path is 316 stainless steel for harsh chemicals, the swivel is stainless rated to 3000 psi, and the hardware has a two-coat plating process that resists salt spray and acids. The polyester powder coat is rated for exposure to up to 20% bleach solution.
Series 20000 points on the page
- 12 V DC motor, 20 amp draw, direct drive with no chain and sprocket
- Spring-loaded latch and drag brake to control over-spooling
- Motor or swivel can be moved from one side to the other; easy conversion between hand crank and motor driven
- Stackable and mountable in any orientation
Technical specification
Reel data
| Parameter | Specification |
|---|---|
| Weight | 24.5 lb (11 kg per flyer) |
| Spool width | 12 in. |
| Hose capacity | 3/8 in.: 300 ft; 1/2 in.: 200 ft; 5/8 in.: 150 ft; 3/4 in.: 125 ft |
| Maximum pressure | 3000 psi (207 bar) at 70 F |
| Maximum temperature | 150 F (65 C) |
| Inlet and outlet | 3/4 in. NPT female |
| Drive | 12 V DC motor, 240 W, 20 A circuit protection per manual |
| Dimensions A to H | 28, 16.88, 11, 18, 16, 17, 9 and 5 in. |
| Carton / UPC | 24 x 18 x 18 in. / 699567032380 |
Fluid path
| Parameter | Specification |
|---|---|
| Internal path / swivel | Stainless steel |
| Swivel seal | FKM |
| Finish (this code) | Polyester powder coat; the 310 suffix versions are tumbled natural |
Series 20000 code logic
E denotes motor driven (C is hand crank), 23 the Series 20000 aluminum range and 012 the 12 in. spool; 018 and 022 give 18 and 22 in. spools, and H indicates an alternate configuration listed in the manual. The 310 suffix is the tumbled natural finish. Capacity is stated per hose diameter: a 12 in. spool holds 300 ft of 3/8 in., down to 125 ft of 3/4 in. hose, so choose the hose first.
The product page lists several categories for this reel including air, water, oil, pressure-wash and spray hose reels, reflecting how many fluids the stainless path can serve; confirm that your fluid and temperature are within the 3000 psi and 150 F limits and compatible with the FKM seal.
Wiring and installation from instructions 1321-825
The manual calls for a 20 amp auto-resetting circuit breaker (preferred) or 20 amp fast-acting fuse in line with the 12 V, 240 W supply. All power must be removed when wiring and the unit must not be hot-wired; follow NEC and OSHA requirements. Swapping the incoming power changes winding direction.
- Mount with eight customer-supplied bolts through the 0.406 in. holes on a flat surface; a template is printed on the packaging.
- Pressurise the hose fully extended, opening the control valve briefly to purge gas, before winding it on.
- The drag brake is adjusted by a set screw on the hub; ground the reel and hose with a continuity check when working near flammable liquids.
Washdown, spray and utility work
Its product page lists air, water, oil, spray and pressure-wash uses. In the Gulf, the corrosion-resistant aluminum and stainless fluid path suit coastal plants, car-wash bays, desalination plant areas and marine yards, while 12 V DC power fits vehicles and carts. The 150 F limit is lower than the oil reels, so avoid hot fluids and sun-soaked metal surfaces. Hose weight and length drive the motor load, so size the hose to the spool capacity table rather than filling the spool: the 12 in. spool is a compact option for 125 to 300 ft of hose depending on diameter, while the 18 and 22 in. versions of the series hold much more.
Parts and accessories
Listed accessories are the S602977-12 stacking bracket kit, S602973-12 and S602974-12 roller guide kits and the S602975 three-foot whip hose kit. Spare parts include the S602985 12 V motor kit, S602378-2 swivel, S602971 latch pin kit, S602981 upright/hub/shaft kit and S602978 hardware and loop clamp kit.
Selection and installation notes
A hose or cord reel is selected from the fluid or service, the hose size and length, the working pressure and the mounting position. Check that the hose, swivel and fittings are rated for the fluid and the pressure, mount the reel on a solid surface with the bolts and base the maker recommends, set the spring tension with the hose held, guide the hose to the reel without sharp bends and replace the hose at the first sign of wear. Do not use the reel for a fluid it is not rated for.
Information needed for a quotation
Send the full model code, the quantity, the delivery location in Oman or the GCC, the intended use and any accessories needed, so that the complete package can be quoted together.
Documents and supply information
The manufacturer data sheet is attached to this page and should be read together with the project specification and the site risk assessment before a purchase is confirmed. Ratings, standards and dimensions are quoted as printed on that sheet. Lead time, stock position and certificates available with the shipment are confirmed in the quotation, and we supply to Oman and the wider GCC region for industrial, utility and building services projects.
Frequently asked questions
How is the E23012 powered?
By a 12 V DC direct-drive motor with a built-in switch, drawing about 20 amps.
How much hose does the 12 in. spool hold?
300 ft of 3/8 in., 200 ft of 1/2 in., 150 ft of 5/8 in. or 125 ft of 3/4 in.
What is the fluid path made of?
316 stainless steel with a stainless swivel rated to 3000 psi and an FKM seal.
Can it be hand cranked?
The page says it converts easily between hand crank and motor driven.
Is hose included?
No, hose is not included.
Documents and quotation
The hosted PDF is the Series 20000 operating instruction manual (form 1321-825). Provide your hose diameter and length and the power source when asking for a quotation; stock and approvals need confirmation with us before ordering. Seven Star LLC is an independent supplier in Muscat. More products in this range are listed under Pipes & Fittings.
Datasheets & Documents
- Manual Reelcraft Series 20000 motor driven reels operating instructions (form 1321-825) Download
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About brand
Reelcraft Industries manufactures spring-retractable and motor-driven hose, cord and cable reels in Columbia City, Indiana, USA. Founded in 1971, it is now part of Madison Industries.
Seven Star LLC is an independent supplier in Muscat. We list Reelcraft reels with the official manuals for workshops, service trucks and plants in Oman and the GCC.
Reelcraft product series
Oil and fluid reels include the 5600 OMP 3/8 in reel for 3000 psi, the 7850 OMP 1/2 in reel with hose, the E9300 OMPBW vehicle-mount reel, the RS7850 OLP REELSAFE reel with controlled hose return and the HD78005 OLB stainless reel. The E23012 is a 12 V DC motor-driven aluminium reel and the GCCA33112 L a hand-crank reel for 100 ft of 3/4 in hose.
The L 5700 is a power cord reel, and welding reels include the SWHD76100 OLPT single-line reel and the TW86075 OLPT twin-line reel for oxy-fuel hose.
Where Reelcraft reels are used
Lube bays and service workshops, fuel and lube trucks, fabrication yards and welding bays, wash-down areas in food plants and power cord supply in maintenance areas.
Ordering Reelcraft reels: what we need
Send the Reelcraft model number, or the fluid, hose diameter and length, working pressure, mounting (bench, wall, ceiling or vehicle) and drive (spring, hand crank, motor or air motor). For cord reels state the voltage, current and cable length.
Browse Reelcraft products by category: Pipes & Fittings.
Related products
Frequently Asked Questions
By a 12 V DC direct-drive motor with a built-in switch, drawing about 20 amps.
300 ft of 3/8 in., 200 ft of 1/2 in., 150 ft of 5/8 in. or 125 ft of 3/4 in.
316 stainless steel with a stainless swivel rated to 3000 psi and an FKM seal.
The page says it converts easily between hand crank and motor driven.
No, hose is not included.

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